News · September 04, '15
Callie’s was started as a family project in 2012, after Callie and her Dad decided to start a coffee company on facebook and give the profits to Ben Towne Foundation. What a cool way to make a difference, they thought. Then they started to really grasp what was going on as more and more friends and family responded that what we were doing.
A few people can give significant money to have an impact. Thank goodness for them and their game changing generosity!
Callie’s was built for the rest of us.
As a way for all of us to join in, and together make a difference. It’s not really about giving, Callie’s is about changing the way you spend on the little everyday things you are already doing. Think of it as transforming your shopping into an act of giving right here in your own community and for generations to come.
We call it shoptivism.